The Main Store, family owned and operated since 1956, is Northwestern Wisconsin’s premier recreational rental headquarters for Sea-Doo PWCs, pontoons, fishing boats, Ski-Doo snowmobiles, and STIHL lawn equipment. We also offer boat storage and winterization, dock service, live bait, DNR licenses, along with non-ethanol gas at our convenience store, and over 50 mini storage units at two convenient locations! If you will be in need of winter snow removal, we also have you covered there.